Haven is a non profit dedicated to creating an equitable haven of opportunity for the creation of innovative performance, theatre, and media arts.

‍THE PROBLEM‍
Haven failed to secure rights to a shadowcast version of Rocky Horror Picture Show, and backup show lined up for the fall performance slot.

‍THE SOLUTION
By capitalizing on the built in fan base of Rocky Horror, Haven created an immersive Rocky Horror themed Halloween party, complete with drag queens, pole dancing, live performances and more.

My job was to create a visual identity that expressed the unique personality and lineup of the event while also giving homage to the movie that inspired the evening and market the event to Chicago. This was Haven’s first year producing a Halloween event so a new precedent and audience had to be established. I designed graphics ranging from emails to posters to social media ads utilizing layered textures, distinct fonts, and even photographing my own painted lips to be the hero image.

‍CAMPAIGN RESULT
‍‍We received rave reviews for Rocky Horror Picture Party and reached new audiences through a poster campaign, local event promoters like Do312, and social media ads. The party sold out and became Haven’s third highest production in their ten year tenure. And because of the versatile and layered design I created for the inaugural event, I was able to expand the design for the next year creating a bright neon version of the lips, keeping the same aesthetic but having a new exciting version.